Vegan Cupcakes Take Over The World

May 25, 2007

Strawberry Soymilk and Life Lessons

Filed under: Non-Cupcake Objects — by isachandra @ 1:33 am

I like the term “accidentally vegan” because it makes me think that once the manufacturers realize their mistake they’ll go ahead and fix it. Sprinkle in some vitamin D3 or maybe a little whey if they’re feeling cheeky.

Brooklyn is home to the ziggurat* of accidental veganism but I’m not going to tell you where it is because I don’t want you gentrifying it and magically turning my one dollar avocados into three dollar ones**. “Accidentally vegan” also tends to mean “loaded with hydrogenated fats and a healthy dose of high fructose corn syrup” but I still can’t help reading the ingredients on all the packaging just because it’s satisfying; croissants, halvah, cookies – all vegan!

Enter strawberry soymilk. This seemed like an okay choice, all natural ingredients and even some of those omega-3s. As a kid I always opted for strawberry milk over chocolate, partly to set myself apart from the masses, partly because pink is prettier and partly because it tasted good, like the leftover milk after eating Fruity Pebbles. So I thought this would bring back fond childhood memories. Instead it just reminded me that I hated my childhood. It’s not that it tasted bad exactly. It was more like that part of my life is over and it’s time to move on. I’m past my strawberry years, even past my coffee years, and well into my chai years, and I’m okay with that. But I wonder if the actual milk were pink would I have felt any different?

*7th grade social studies I have not forgotten you!

**Also, I’m writing something else about the store so I don’t want to dilute my message.



  1. I’ve always wondered why strawberry soymilk doesn’t taste like strawberries blended with soymilk.

    Comment by Tracy — May 25, 2007 @ 6:15 am |Reply

  2. There’s a strawberry soymilk in Australia that is my current food obssession. I like regressing to my childhood with a popper (I believe other countries call them juice boxes?) at morning tea….

    I never thought about it until now, but strawberry milk to me has always been milk (or soy milk) and Quik (it’s a milk flavouring powder). And that never tasted like actual strawberries, more like sugary powder…..

    Comment by Amy — May 25, 2007 @ 9:31 am |Reply

  3. Oh. Straaaaaawberries! I loved strawberry milk when I was a kid. But honestly, where the hell is my pink?

    Comment by Emmie — May 25, 2007 @ 1:49 pm |Reply

  4. hooray for the chai years! i have never tried strawberry soymilk, but i just have to say that i think that’s the cutest carton i’ve ever seen in my entire life.

    Comment by girl least likely to — May 25, 2007 @ 5:54 pm |Reply

  5. it’s because Natur-a is a Canadian company.We fork everything up.

    Comment by rachaelrayforever — May 25, 2007 @ 10:16 pm |Reply

  6. I was making strawberry-cherry smoothies for a while with Silk strawberry, but, then, they discontinued it. Fast-forward a few months and I find Trader Joe’s strawberry soymilk, but guess what – they added carmine to it. No fucking joke!

    Those cupcakes below look GREAT.

    Comment by cherie — May 26, 2007 @ 3:47 pm |Reply

  7. I actually really like Natura’s strawberry soymilk, but I was the kid that never wanted the strawberry icecream in the neopolitan. I especially like it because it’s not pink. Not that I have anything against pink. I just think the absence of pink reminds me of how constructed ‘strawberry milk’ actually is.

    Comment by VincentG — May 29, 2007 @ 9:32 am |Reply

  8. Does it taste like Strawberry Quick?

    Comment by Devil's Lunchbox — May 29, 2007 @ 5:01 pm |Reply

  9. Not sure if I’m revealing your secret spot but over in Williamsburg, south of the bridge where all the Hassids live = LOTS of vegan stuff in their stores.

    Comment by K — May 29, 2007 @ 6:49 pm |Reply

  10. K…that is not my secret spot! But I know the stores of which you mean.

    Comment by isachandra — May 30, 2007 @ 2:06 pm |Reply

  11. Isa, you have just introduced me to a new paradigm- the chai years! Now I’m bugging the hell out of my coffee-loving partner, teasing him that it’s only a matter of time before his… CHAI YEARS. hee hee.

    Comment by bazu — May 30, 2007 @ 3:34 pm |Reply

  12. ah yes, childhood in a box. i’m not a vegan yet, and i’m not quite a vegetarian either but anyway, i respect vegans so can’t we all get along? so i bought a box of organic back to nature shells and cheese and oh my goodness it tasted so dang good, yes it tasted like the blue box mac n’ cheese but for me i had a positive experience, it was like a childhood food memory in a box…. sorry yours didn’t go as well…..

    Comment by bethie — June 5, 2007 @ 4:11 pm |Reply

  13. I am so happy I found this blog…I didnt know you guys were on line…i meant you gals,

    well I have found much motivation to get baking ..and cooking for myself…I’m vegetarian however I am leaning more toward the vegan lifestyle as I want to wipe the dairy products out clean…just feels right to me…when it does come down to grabbing your items from the markets what are your favorite markets to shop?? Is there some I don’t know sell certain products..because it seems I can’t find certain soymilk with different flavors…soy ice cream…cheese…mockmeats

    Comment by Leonore — July 31, 2007 @ 4:04 pm |Reply

  14. Vitasoy makes a strawberry-banana soymilk that is pretty yummy.

    Comment by gattonfratton — September 18, 2007 @ 6:23 pm |Reply

  15. i always liked the taste of strawberry milk…pink was just the bonus 😀

    Comment by Malica — December 7, 2007 @ 10:36 pm |Reply

  16. where did you find this? my daughter loves this. she had it in rochester, but we have yet to be able to find it in nyc.

    Comment by jenna — April 15, 2008 @ 3:00 pm |Reply

  17. xanax

    Comment by xanax — May 20, 2008 @ 10:52 pm |Reply

  18. Good day!,

    Comment by name — August 31, 2008 @ 10:44 pm |Reply

  19. Hi!,

    Comment by name — September 1, 2008 @ 4:15 am |Reply

  20. super late to the party but tell me where these vegan croissants are in brooklyn or i will shake you down.

    don’t worry, yr secrets safe with me. i’m from bay ridge so gentrifying anything for me would be too much of a hassle.

    Comment by supersoygrrrl — April 6, 2009 @ 9:19 pm |Reply

  21. Somewhere else I read that they added carmine to their strawberry soymilk because “it’s the only thing that’ll make it pink”. So the stuff you bought probably wasn’t pink because they didn’t use carmine. And, other brands HAVE carmine to make it pink. They apparently also said that they were afraid people wouldn’t buy it if it wasn’t pink. I only heard this though, so I have no idea what the whole thing is about.

    This is also probably a late comment. Just thought I’d put in my two cents. XD

    Gotta be careful when buying strawberry soy milk ;-; Lamezorz.

    Comment by Muffin — October 16, 2009 @ 3:20 pm |Reply

  22. nice blog, add my knowledge

    Comment by how to plan a wedding — February 15, 2010 @ 12:17 am |Reply

  23. I must must know where to get a Vegan Croissant. Im craving one like mad. I want to toast it and stuff it with marzipan! Please tell!

    Comment by Michel — June 18, 2010 @ 4:51 pm |Reply

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    Comment by Robin — July 5, 2011 @ 6:26 pm |Reply

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